Comments on SpringsTV Talk: The Fox is in the hen house

Why is 55+ not an age group to sell, especially wi...

2009-06-23T10:03:03.690-07:00

Why is 55+ not an age group to sell, especially with the boomers? I'd think the 55+ group's now the people with the money. They have much more than the 55+ did in any other time in the history of America.

Apples and oranges. The entire reason for ratings ...

2009-06-22T13:30:17.260-07:00

Apples and oranges.
The entire reason for ratings is to sell commercials. No one cares who has bragging rights, if they can't sell the demos advertisers want.

The key word there is "just," or "from a marketing...

2009-06-22T12:50:52.036-07:00

The key word there is "just," or "from a marketing perspective," or "most." But I'm not saying 25-54 isn't important, just that it's not the broadest measure available. I mean, we don't judge who won elections by which candidate gets the largest percentage of 18-49-year-olds.

KOAA news adds bite to top-dog position By Warren ...

2009-06-21T12:06:33.712-07:00

KOAA news adds bite to top-dog position
By Warren Epstein
April 2000

From a marketing perspective, the ratings war isn't just about the most eyeballs, but the "right" eyeballs. KOAA is clearly dominating that war by continuing to make strides among those in the key demographic categories: viewers 18 to 49 and 25 to 54.

That's an interesting theory, I hadn't thought abo...

2009-06-19T13:46:35.011-07:00

That's an interesting theory, I hadn't thought about it at all. I think there may have been some unusual stuff going on in this book. We'll have to wait for the fall book after Christmas to really tell, though.

Since most viewers have cable or satelite...I thin...

2009-06-19T11:29:40.078-07:00

Since most viewers have cable or satelite...I think a lot of those FOX 21 viewers were "grandfathered in" from KWGN "The Deuce" moving their 9pm newscast to 7pm leaving FOX 21 with the only hour-long local 9pm newscast.