Local Nielsens: Same as it ever was
The latest local television ratings look very much the same as they have for the past year, with KOAA/Channels 5&30’s newscasts maintaining a large lead in the mornings, afternoons and at night, according to the November Nielsen ratings that were released earlier this week.
The only crack in the KOAA armor comes at noon, where the station finished second, behind KRDO/Channel 13. Otherwise, the station led its rivals at 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m.
KKTV/Channel 11 remained in second place at 10 p.m., with KRDO in third.
posted by AndyW @ 12/31/2008 09:34:00 AM
18 comments
18 Comments:
and as usual you forget Fox. I know you guys have a partnership with 5/30 but a little equal time please...
Fox scored less than one half of a rating point with their morning news.
At 9pm, Fox scored their lowest rating in the last five rating periods, which was one and a half points lower than KRDO's third place finish at 10pm.
What were the demo's like? That is what is important. Not these inflated household numbers.
I heard KRDO beat KKTV at 10pm in the demo's but can't confirm that.
Wouldn't be surprised - KRDO has been tight with KKTV in demos for a couple years, but I didn't see those numbers.
Other thoughts:
Fox's morning news is still having trouble getting traction.
The anchor change at KRDO didn't produce an immediate reaction.
one thing for sure --even when you go HD...you can't leave the tired, old decrepit set that plagues 13...those "monitors" in the background look like refugees from a goodwill store..and the set itself seems colorless and very plain..HD is better...but you have to make it POP for us to notice..
geez...with those wonderful commercials for the Fox morning show , hard to believe they scored
less than half a ratings point..
i know they are trying...but those spots are awful!
for the sake of what's good in this business, it's nice to see that KRDO's sensationalized, unethical reporting isn't fooling viewers.
Fox's 9:00 show finished only 2nd to KOAA in all key demos. KKTV and KRDO'S 10:00 shows finished behind Fox 21 in key demos. I'm not talking households, I'm talking the money makers, KEY DEMOS. Dig into those Nielsen books people.
Maybe sales people care about KEY DEMOS, but no news person worth his or her salt does. It is EYEBALLS that matter, but nice try.
It is quite brazen to say that someone 55 years or older does not matter, since they are not in the KEY DEMOS. Of course, that person is focused on "making money" instead of providing any kind of service to the public.
If it was on at 10 p.m. instead of 9 p.m., FOX 21 would have fewer viewers of every age than KOAA, KKTV, or KRDO.
I actually find the demos argument pretty interesting. On the one hand, I think in the broadest sense - the sense that makes sense for a newspaper story - using the 12+ numbers is the most reasonable measure. I mean, political operatives obsess over demos, too, but everybody's vote counts the same in the end, right?
On the other hand, this isn't an election and, in fact, everybody's vote doesn't count the same in the end. So, a 22-year-old male's viewing habits are far more important than his 58-year-old father's TV preferences, because advertisers want to reach those younger eyeballs.
Whether that strategy itself makes sense is another matter, but it's the reality we're dealing with. So, while I think the broadest measure remains the most important one for a newspaper story, I think it's certainly worth mentioning important trends in the demos, because it is those trends that determine which stations are financially successful and which shows get renewed or canceled.
The Gazette doesn't subscribe to Nielsen, though, so I rely on the stations to provide those numbers and to make the case for their own ratings.
I've looked at the KEY DEMO's. Fox came in 3rd behind KOAA and KRDO. Of course we are talking about the key demo of P25-54. Not some demo, YOU think is the key news demo.
You can't compare 9:00 numbers to 10:00 numbers. It's apples to oranges. A primetime newscast goes against prime time programming, not another newscast. The HUTS and PUTS go down at 10:00 so the viewer pool is different. Advertisers pay the bills, so key demos make the most sense whether they be P18-49 or P18-34 or P25-54. It all depends on what each individual advertiser is looking for.
Andy,
Why do news people dislike each other so much? Most of the comments are rude. You talk to them is this the way these people are in person?
FOX21 Morning News needs to pop from the rest I watch and I like it is not hurried or boring and it has a great style they need to build it more plus is still kind of new so not many people know of it yet.
Didn't the Fox morning show start off fairly well after they launched? What happened since then that has caused them to drop so much?
Despite what some have said about her personality, it seems Jeannette Hynes at least brought some professionalism to the show.
I occasionally catch the show and the anchors can't make it through a story or two before they make some type of mistake.
The Fox show starting popping numbers after Hynes left.
Tiff, the Internet is to blame, not the news industry. Anonymous commentors always take liberties they never would in person.
In my experience, most of the rank and file news people in this town are pretty collegial with each other, but the managers get very competitive. Even there, it's not usually personal.
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