Tuesday, July 14, 2009

Look out KILO? KDZA wants to rock

Oldies station KDZA (107.9 FM) dropped the "Jet" moniker and the dusty discs on Monday in favor of an active rock format.

The station is also syndicating morning duo Lewis and Floorwax from Denver classic rock station KRFX (103.5 FM).

The morning show is not the only thing the local Clear Channel station is borrowing from its big brothers up in Denver: It's also appropriated KBPI (106.7 FM)'s slogan "KBPI Rocks the Rockies." Only, you know, with KDZA in there.

Nobody's really taken a run at KILO (94.3 FM) since the KMOM days. KILO has been pretty steady at No. 1 in the local ratings, so we'll see what KDZA can do. (Speaking of which, I hadn't even realized KILO broke up Ross and Mo in the mornings. Did that just happen?).

UPDATE: Mo took me to task for my up-to-the-minute radio knowledge. She says she left the morning show in April to spend time with her daughter. I plead unhipness and a severe Tool allergy.

UPDATE 2: Reader Brian M. reports that all is not lost for fans of the "old" KDZA - "You oldies lovers can rejoice...and buy a HD radio. KDZA 107.9 HD2 is ALL OLDIES. Its time to throw away your old analog radios!"

12 Comments:

At 9:17 PM, July 14, 2009, Anonymous Anonymous said...

month ago or so...did she get fired or did she "leave". This will be interesting battle...possible that Magic could come out on top now...or maybe KKLI. heck even the Peak could use a few ratings points...sure seems that they have taken a digger since Jim berry left.

 
At 8:10 AM, July 15, 2009, Blogger AndyW said...

There's been a lot of speculation about who benefits the most from this move. I'm going to go out on a limb and say: KKFM.

I suppose you could argue in favor of the Peak, too - they had some good ratings books before Clear Channel brought KDZA in on 107.9.

Either way, it's good for Citadel (which owns both of those stations). Which is not to say it's bad for Clear Channel. It all depends how much of an audience they can pry away from KILO.

 
At 9:30 PM, July 15, 2009, Anonymous donmccullen said...

KMOM was going after not only KILO but KKFM and then KYZX "The Eagle" (now KRXP).

KDZA-FM however is more Active Rock then Mother ever was.

 
At 4:48 PM, July 17, 2009, Anonymous Anonymous said...

What a great week. KILO is going down!

 
At 6:50 AM, July 22, 2009, Anonymous Anonymous said...

When Clear Channel moved the original KDZA to AM, it "killed" the station. Now, they want listeners to "buy" an HD radio to get KDZA (The Jet) Oldies? It seems they really don't care about that station and that type of format. If I'm going to "buy" a radio, I'll buy satellite and get what I want to listen to all the time. Not a smart move by Clear Channel...but then again, have they ever made a smart move in this market?

 
At 9:16 AM, July 23, 2009, Anonymous Anonymous said...

Clear Channel is donating four small-market AM radio
stations, in Fort Smith, AR; Winchester, VA; Laurel, MS;
and Rochester, MN to the Minority Media and
Telecommunications Council. But Inside Radio reports
there’s not much of a market for those kinds of stations;
one appraiser said, “These station donations are a tangible
indication of the declining value of AM stations in smaller
rated markets which lack an established audience.”

 
At 3:57 AM, July 27, 2009, Anonymous Anonymous said...

I think this is crazy, every classic rock/oldies format is going away, hey did kdza am just go to that Crappy Sports format?
if they did that was a BIG Mistake
as it is to put the Active rock format on 107.9.
Clear WHAT IS WRONG WITH YOU!!!

 
At 7:17 PM, July 27, 2009, Anonymous Anonymous said...

First Oldies 92.9 and now The Jet. We really need an oldies/70's format here in the Springs. I really don't think that they gave the Jet enough time. I also did not think that the ratings were that bad. The Jet was the best. Great music and on air personalities.

 
At 7:32 PM, August 02, 2009, Anonymous Anonymous said...

Im sorry guys, but I like the new 107.9 and KILO too. You guys need to stop your PMSing and go get a satelite radio or a HD radio and stop whining. This is a new radio age and technology, get over it already or go play your cassettes and 8-track tapes and go cry somewhere else...idiots!

 
At 2:54 AM, August 18, 2009, Anonymous Anonymous said...

I never cared for KILO, Its format I never liked, and to have 3 stations on Alternate format on FM is too much. I didnt mind KDZA oldies being on AM but when it was killed for NO reason to a Crappy Sports format off Fox that ON another am staion ( yes is plays on an upper part of the AM dial), its just too much. GOOD bye Radio for me I lookin in to an MP3 player now as well as a hd adapter for my home and car units. Seems Clear channel want to go bankrupt since it doesnt want to listen to what its loyal listerners want.
Also 95.5 that took over some of the old KDZA fm, has a very week signal so at times it hard to hear at all.

 
At 9:39 PM, November 21, 2009, Blogger strapshoechris said...

Watch out 107.9, Clear Channel lost the "Rocks the Rockies" slogan rights recently because they forgot to renew the copyright on it. The "new" owner "Cochise" Broadcasting is using a modified vedrsion of the slogan on the new KYEN FM 103.9, but so far hasn't pressed forth with enforcing C.C. to discontinue using it on 106.7 in Denver, but if it does happen, expect 107.9 to have to cease and desist, also.

 
At 6:59 PM, February 17, 2010, Blogger Stephen said...

What happened to Lewis and Floorwax on KDZA? No information on either stations website.

 

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