KKTV and KOAA tied at 10 p.m.
The May Nielsen book is out and it's all tied up at 10 o'clock, with KKTV/Channel 11 and KOAA/Channels 5&30 even up in both rating and share. The two stations have been close at 10 for a long time, but this is the first real book since KKTV brought in Shannon Brinias, Don Ward and Brian Bledsoe to replace Eric Singer, Melissa Brown and Mike Madson (February's book didn't really count because of the Olympics).
So I'm wondering, all those hundreds of people who called me and said they'd never, ever watch KKTV again because of the change.... what happened to you?
Either a bunch of those people decided Don and Shannon weren't the end of the world after all, or a bunch of other people switched from the other stations to replace them, or, by some quirk of fate, no one who was pissed off about the change got a Nielsen diary in May. I'm looking at option numero uno: One book does not a trend make, but given that this fits into the pattern of the last several books, I don't expect KK's ratings to fall off a cliff anytime soon.
The fun part will be the next couple of sweeps periods. I expect to see both stations come out swinging.