Fun with the CW

All of us in the Entertainment department were just giggling over a press release from the CW about their new show "Hidden Palms."

First, the show's tagline: "It's easy to get burned in the desert."

Second, it's billed as the CW's "mid-season coming of age drama." That's to contrast with the CW's early-season coming of age dramas, late season coming -of-age drama's and summertime coming-of-age dramas.

Third, the press release includes this fantastic line: "Johnny soon learns that the flashy facade of Palm Springs hides as many secrets as there are bottles of suntan lotion by the local pool."

I love cheese. I'll probably watch this show just based on that big, steaming pile of cheddar.