Thursday, August 02, 2007

Spring Arbitron radio ratings

Hot off the presses... or hot off the Internet

Here's the list:

1. KKPK - 6.8
2. KKLI - 6.7
3. KVOR-A - 6.3
4. KILO - 6.2
5. KATC - 5.6
KIBT - 5.6
KKMG - 5.6
8. KCCY - 5.5
9. KKFM - 5.3
10. KVUU - 4.3
11. KBIQ - 3.6
12. KOA-A - 3.2
13. KGFT - 2.1
14. KCMN-A - 1.9
15. KYZX - 1.9
16. KRDO - 1.7
17. KZNT-A - 1.2

My thoughts: I haven't seen the demographic breakdowns yet. These 12+ numbers look like the sample was a little older than usual (with KKLI, KVOR, KOA doing well).

KCCY finished three places behind KATC - but just a tenth of a point off.

That 1.9 is KCMN's best rating in a while, but KYZX (The Eagle), KRDO and KZNT all have to be pissed. It continues to surprise me that KVOR and KOA are the only talk stations that ever gain any traction in this town. It seems like there would be room for one of the others to do a little better.

KIBT (The Beat) and KKMG (Magic) are tied 12+, but those stations only care about the 18-34 numbers, so we'll see who really won.

And, of course, KKPK (The Peak) stays on top. They play a nice mix of music, but it doesn't seem like some magic formula. There's no reason why KVUU or even The Eagle couldn't shift its mix and take a bite out of that pie. And maybe they will.

13 Comments:

At 5:37 PM, August 02, 2007, Anonymous Anonymous said...

I would like to see the Eagle rework their music mix and take on KKPK. y96 is getting ready to rebuild, Explain KKLI to me, the competition continues, the winners, the listeners. oh and by the way, I would like to see KZNT and KGFT switch formats, with Joel Meyers organization, they do have a chance. KRDO FM, they had the opportunity and didn't use it, mornings are find, the other 21 hours need work

 
At 9:18 PM, August 02, 2007, Anonymous DNM said...

I used to like The Eagle (KYZX) but they are sounding more like KKFM and that is what is killing them. However as long as Lou M. and Bahakel are involved don't expect KYZX to change formats. Rich Hawk before he retired let his personal tastes run the stations and when it came to KILO it worked VERY WELL!!!

I don't expect KZNT and KRDO-AM-FM to overtake KVOR nor do I really think they are get the type of numbers that KVOR gets.

KZNT uses the House Talkers of its parent company Salem (Bill Bennett, Dennis Prager, Michael Medved, Mike Gallager) along with Talk Radio Networks Laura Ingraham and Jerry Doyle (who was part of the cast of the Sci-Fi series Babylon 5). This is also the first year that KZNT airs Sky Sox baseball. KZNT has a good lineup and don't expect it to change much. Salem it seems is able to make some money from the secular News/Talk format, and switching to FM may not change its numbers.

Speaking of FM, KRDO-FM-AM is right on with Dave Ramesy and Dr. Laura and the local news. However the rest of the programing day is either live sports coverage from Westwood One or Sporting News Radio. I think its a waste of air. Now if they want to avoid poltical shows there are choices. I would recomended Clark Howard, Dennis Miller, Dr. Joy Browne, and Phil Hendre (who has returned to radio). On the weekends their is Kim Komando and Bob Brinker who KVOR dropped recently. Brinker would be a great choice for KRDO-AM-FM to pick up. KRDO Radio should not try think that everyone is watching Ugly Betty, Desperate Housewives, and Grey.

John Foxx has done a great job at programing KKMG (Magic FM). Rather than sound like KIBT (The Beat) which KKMG has done for the past two are three years, Foxx tries to make it a good sounding Pop music station. Sure they lean Rhythmic but they will play the hits and recent hit songs they KIBT will NEVER play. Both stations I think can co-exist, just as long as KVUU (My 99.9) does not get their daily program fixed.

As far as KKLI (KLite 106.3) and KVUU goes what is working for them is their weekend programing.

KKLI is now seen as the 70's Classic Hits station since they are 'all 70's' on the weekend, and lean on the 70's hits during the week. It is also great that the old Casey Kasem programs from the 1970's are also carried on KKLI. That is KKLI's claim right now.

KVUU meanwhile does the 'MyPod shuffle' and has songs programed in their playlist that were made espcially for this feature and you would not hear during the week, and I am not talking about 'Baby Got Back.'

However KVUU should stay away from songs that are a better fit on KKMG, even though it may work on other Hot AC stations in other markets. Either that or save those songs for the MyPod weekends.

What is really going to help KCCY (Y96.9) in the fall will be Broncos Football coverage. However for those who don't care for it KATC (Cat Country) will be waiting. I do expect a ratings boost for KCCY.

Now if only we can get KXWY (WAY-FM) on the air. Sometimes I think KTPL (Power 88) is the Christian version of KVUU. Sounds like KTLF (their sister station) HOT, but plays Christian CHR songs but does not want to go all the way.

 
At 5:23 AM, August 03, 2007, Anonymous Anonymous said...

I think Bruce Williams would do better on KRDO than Bob Brinker. Bruce has a more personal touch, Bob is too much business minded. Also, Tom Martino would do better to take over the 7Pm to 10pm spot...

 
At 6:54 AM, August 03, 2007, Anonymous Anonymous said...

I believe the Eagle needs to focus more on rare ALBUM/deep rock cuts and not wander into the pop/bubble gum music genre that the Peak and KVUU are doing...The Eagle does have a KKFM'ish sound now. I believe KILO should help the Eagle get into the rare album rock cuts scene also with recorded live concerts, etc.

 
At 10:50 AM, August 04, 2007, Anonymous Anonymous said...

The Eagle will always be in the basement. Lou Mellini is the absolute worst. They'd also have to get rid of the program director, Jason Janc. If the station ever gets a new owner and staff though I think it could be a good station. New staff and a music change would do wonders. And wasn't Charlie Cassidy doing nights there for the longest time? What happened to him? As far as KVUU they need to do the same thing. The only good jock is the one who does afternoons. (George?) Whoever's doing the 10-2 is hopefully just a fill-in. KVUU has potential. KKLI is the biggest mystery. No talent, snooze-worthy music. I think that station proves that people just lock into a station and don't leave, no matter what.

 
At 11:47 AM, August 04, 2007, Anonymous Anonymous said...

i like kvor-am beating krdo am..the radio format is exactly like the tv station..that they run allthough ..i miss bill o relily guy on the radio factor instead of the new guy there at 8pm . also the good part is that kvor news is always on the hour and the on thehalf and whenever NEWS BREAKS!!im sorry ..krdoam-fm.. get some news there for the weekends and evenings.. for us listeners O.K.

 
At 3:48 PM, August 04, 2007, Anonymous Anonymous said...

"tranquilty base, the eagle has tanked." not exactly historically accurate--but ,is there room in this market for three rock stations? if so...what changes and what staff would you bring in? would a good local morning show challenge bob and tom at KK? let's put together a station here that might make an impact! makes some suggestions!!

 
At 9:07 PM, August 04, 2007, Anonymous Anonymous said...

I would like to see a morning show who does at least their Thursday show on location. It could be a community event, the Fillmore street bridge. Everyone is looking at the Eagle as the station with potential, the frequency, the sound, I agree, we don't need to attack Lou or the pd, they're making money for the corporation. Listen to the peak. It sure reminds me of the 80's version of KVUU. The changes can be made, if done properly, it can mean a bigger profit for the corporate bottom line.

 
At 11:22 PM, August 04, 2007, Anonymous dnm said...

'Listen to the peak. It sure reminds me of the 80's version of KVUU.'

Bobby Irwin programed KVUU back in the 1980's and is now the PD of KKPK.

Irwin knew how to program a format with a broad playlist.

"I think Bruce Williams would do better on KRDO than Bob Brinker. Bruce has a more personal touch, Bob is too much business minded. Also, Tom Martino would do better to take over the 7Pm to 10pm spot..."

Difference between Williams and Brinker would be that Williams is a daily program while Brinker is a weekender. Both would be a great fit and Tom Martino should also be considered as well.

"The Eagle will always be in the basement. Lou Mellini is the absolute worst."

Mellini knows how to sell The Eagle and KILO. Mellini sold KILO for MANY YEARS!!! I do agree that The Eagle should differ itself from KKFM. Going deeper into core artists artists would be a start. Otherwise KKFM proves they are the 'Real" Classic Rock station in the market.

"As far as KVUU they need to do the same thing. The only good jock is the one who does afternoons. (George?) Whoever's doing the 10-2 is hopefully just a fill-in. KVUU has potential."

CK is a plus but it needs to differ itself from KKMG.

"KKLI is the biggest mystery. No talent, snooze-worthy music. I think that station proves that people just lock into a station and don't leave, no matter what."

KKLI has long time Morning Radio staples Captain Dan and Paul Richards.


"i like kvor-am beating krdo am..the radio format is exactly like the tv station..that they run allthough ..i miss bill o relily guy on the radio factor instead of the new guy there at 8pm"

The new guy is Mark Levin and his talk show is growing and getting ratings while Billy O is in the craper...more so on the radio side.

KVOR's parent company Citadel Broadcasting now owns Sean Hannity and Levin via ABC Radio Networks which Citadel aquired from Walt Disney.

 
At 1:51 AM, August 05, 2007, Anonymous Anonymous said...

Having the opportunity to work in this market, I can say that anything is possible. I have worked at most of the stations and would say for people like "CK" that it's not what I have done but what can I do for my present employer. I no longer work on air by choice but am excited by what I hear. some of the management is excellent, some has the iq of a lemon but my inner radar would tell me to watch and learn what I could do to be a better talent. Everyone would be a winner. dnm, I appreciate your input to the world of radio. Thank you

 
At 2:02 AM, August 05, 2007, Anonymous Anonymous said...

Something the Eagle may try is a return of Colorado's Rock Hits and no rap theme the late Doug Sorenson produced at the old version of the KAT. tight rock, they could attempt the albmum cuts, it would attract the 25-54 male demographic.

 
At 1:14 PM, August 05, 2007, Anonymous Anonymous said...

It would be great to see all our locals get on the hd radio gig with 2 or 3 broadcasts per station. Can you imagine KILO going all out with its mosh pit on their hd2? Maybe live (recorded) concerts on the hd3? I was hoping the beat would put mother 96.1 back on as a hd2 or a hd3...I really liked the monsters of rock show on sundays...The Eagle could put deeper classics on their hd2 while KRDO offers CNN, FOX or MSNBC on one of their hd channels, boy, the possibilities are endless...speaking of...does anyone know if KKLI will be airing 24 hour comedy on their hd2? my new hd radio does not pick any extra radio locally as of yet...would be nice!

 
At 1:33 PM, August 28, 2007, Blogger Chelsea said...

As someone who has never worked in the industry, but has close ties to it, i would like to take personal issue with some of the things that have been said in this post.

Rich Hawk before he retired
Rich Hawk is my father. He didn't retire, he was forced out by Lou, Jason Janc, and Ross Ford. He was railroaded out of the station, out of BOTH stations. He built The Eagle from the ground up, and he built KILO too. He has been maligned and disrespected and basically SHIT on by these bereaucrats. His story deserves to be told.

 

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