Thursday, March 13, 2008

Rockies on News First Now

KOAA/Channels 5&30 announced today that its cable outlet, News First Now (Comcast Channel 9) would carry 23 Rockies games this season (KOAA itself will carry one game, Sept. 6 at Houston).

This seems like a pretty smart move for KOAA. They started NFN as "Weather First Now" back in 2004, just using the rotating blocks of weather and traffic information, then added the 4 and 9 newscasts last year with Laura Rojas and Mike Madson.

Having the Rockies as a hook should bring more people to the other stuff on the channel and, I would think, would particularly help the newscasts.

Still, I'm a little bemused: The Rockies just went to the frickin' World Series, shouldn't this season's games be a pretty hot ticket? I'm not saying anyone would pre-empt primetime for a Mets game in the middle of August, but I'd think KOAA would want more of the package up on the mothership instead of basic cable.

KTVD, which is sort of a broadcast version of NFN for KUSA, picks up a bunch of games in Denver.


At 11:53 AM, March 13, 2008, Anonymous Anonymous said...

FYI, KTVD is in fact the MyNetworkTV affiliate for Denver, that also airs a few hours of news produced by KUSA (9NEWS)each day, so it's not really that similar to NFN, is it?

At 1:16 PM, March 13, 2008, Blogger AndyW said...

It's owned by Gannett and run out of the same building, so I think the comparison is valid.

At 8:45 AM, March 14, 2008, Anonymous PK said...

No doubt KOAA can't get clearances to dislodge NBC or other syndicated programming under contract for airing Rockies games at this time. If viewership is very good, when it comes time for resigning some syndicated shows, they could make a decision at that time whether or not to add more baseball on KOAA.


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