Nielsens - business as usual
It probably says something that the noon news is the most exciting part of the ratings race.
KOAA continues to dominate the rest of the day, although KKTV had a strong 10 p.m. showing. KRDO was second in mornings.
But about those noon ratings...
KKTV and KRDO were tied, with KOAA third. KRDO took the lead with desireable 25-to-54-year-old viewers (the demographic is desireable, not necessarily the viewers themselves. Although I'm sure they're very nice).
If you're curious, KOAA's expose on District Attorney John Newsome didn't spike its ratings much. That's par for the course, said Ethan Beute, KOAA's creative services director.
"Aside from a Super Bowl or the 'American Idol' finale, no single event is going to move the ratings," he said.