Nielsens - business as usual
It probably says something that the noon news is the most exciting part of the ratings race.
KOAA continues to dominate the rest of the day, although KKTV had a strong 10 p.m. showing. KRDO was second in mornings.
But about those noon ratings...
KKTV and KRDO were tied, with KOAA third. KRDO took the lead with desireable 25-to-54-year-old viewers (the demographic is desireable, not necessarily the viewers themselves. Although I'm sure they're very nice).
If you're curious, KOAA's expose on District Attorney John Newsome didn't spike its ratings much. That's par for the course, said Ethan Beute, KOAA's creative services director.
"Aside from a Super Bowl or the 'American Idol' finale, no single event is going to move the ratings," he said.
posted by AndyW @ 6/18/2008 02:09:00 PM
7 comments
7 Comments:
What about KXRM?
what about them? Oh yeah, they do news too.
KXRM was flat at 9 p.m. and flat in the mornings.
thats terrible for kxrm and their tv station there.im surprised for that. im saying that kxrm with christie salvo and tim and others .cmon there. they are better than krdo there. i wonder who really did those rating books??
Flat simply means they stayed #2 in most key demos only trailing 5/30. Flat doesn't equate to bad. The book was pretty flat as a whole. Even 5/30's numbers were flat.
The best way to describe May ratings, status quo or "business as usual".
It'll be interesting to see how Kimberly's departure at KKTV and her eventual replacement affects the morning race. There's been so much turnover lately at all the stations on the morning shift. After Georgiann at 5/30, the longest-tenured anchor on a Springs morning show is Zach at KRDO, and he hasn't even been there 5 years yet.
i thought that jon karroll was the longist or lysa lyden was the longest anchor from any tv station here. im sorry that kimberly price had to go . it almoast had a funnel cloud when she left. did she had troubles with ? john harding? looks like it. i hope that some tv station here.will pick her up.
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