KILO tops Arbitrons... for the last time?
KILO (94.3 FM) won its fifth straight book in the Arbitron radio ratings. The question becomes: How big a bite does KDZA's switch take out of the top dog?
OK, so the top of the list is same-old, same-old. The rest of the top 10 is kinda weird. KVOR No. 2 in a non-election book? KATC jumps to third? The old KDZA goes out with a bang at 4? KKLI falls all the way to 9?
It's not much clearer in the 25-54 numbers, either, with KILO followed by KKFM, then KATC, then KKPK and so on.
If you've got a theory other than "Arbitrons are whacky," feel free to throw it out.
And, by the way, I'm back from a baby shower in Seattle followed by a really exhausting move in town. Scraping wallpaper sucks.