One idea I've had kicking around for a long time is to gather a collection of local reality show applications. You know, the 2-minute videos people shoot for "The Amazing Race" or "Survivor" or "The Apprentice" or whatever.
I'm not sure if we'd do it as a contest, or just put together the best ones and throw them up on the Web site.
A friend of a co-worker did a good one for "Amazing Race" and I showed it to my wife and she knew of like a dozen people who had done one, so I know they're out there.
So if you apply every year - or if you did a really great one once, let me know about it. There may be great prizes involved, or possibly just the chance to have your willingness to eat worms admired by thousands.
Give me a shout at firstname.lastname@example.org or 636-0275.