Chicago TV stations to pool resources, video
Here's an interesting item from the Chicago Tribune about a plan for that city's major TV stations to begin sending a single crew to major events and then share the coverage.
I'm sort of interested in how this will work (will the stations provide their own voice-overs or intros, what will happen to live reports?), but the bigger question is, what does it mean?
I've long said that the crisis facing newspapers was a harbinger for TV and radio stations, who will ultimately face the same profit-sapping flight of viewers and listeners to the Internet.
Maintaining four seperate newsgathering operations in a city the size of Colorado Springs is going to be a tough road to hoe in the near future. It's noteworthy, however, that this experiment is being tried not here in market 93, but it Chicago (what's that, like market 4 or something?).
What does it mean? Well, I expect we'll see.
1 Comments:
Here are the TV market rankings for 2008-2009:
http://www.tvb.org/rcentral/markettrack/us_hh_by_dma.asp
Chicago's 3 (has been forever).
Colorado Springs/Pueblo's 91 (was 93 within the past few years, though).
You'll find examples of resource-sharing in markets of all sizes, though not here yet.
Very interesting and challenging situation to team up with "rivals" for mutual benefit.
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