Monday, January 16, 2006

All eyes on the Broncos

I was just talking with KKTV/Channel 11 GM Charlie Peterson about demand for advertising during the Broncos playoff games and she mentioned that Saturday's Broncos-New England game pulled a 68 share in Denver.

A 68! That's supermammothhuge. It means that of all the TV sets turned on during the game in the Denver metro area, 68 percent were tuned to the game.

Colorado Springs doesn't have overnight ratings, but you can bet the numbers here were similar. It's a good time to be in the Broncos business.


At 11:57 AM, January 16, 2006, Anonymous Anonymous said...

Make the most of the opportunity kktv, don't rehash what we've just watched, don't be afraid to present a newscast.

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