Super Bowl - winners and losers

My favorite? The FedEx giant pigeons. It was quirky, but also had some simple physical humor.

After that, Shaq the jockey. Funny, well executed, unexpected.

Justin Timberlake was funny on several levels.

I should stop to ponder whether "funny" is the thing a commercial should be going for, but really, I'm viewing this as entertainment, not marketing and I don't think it's possible to do a decent drama in 30 seconds. I think the Tide to Go ad was probably the most effective sales pitch.

Losers?

I hated the GoDaddy ad. Hated the Careerbuilder ads. And I'm hoping that's the end of the line for the Bud Light "now with..." ads.