Thursday, March 27, 2008

New Nielsens

The results are in from the February sweeps ratings.

Kinda interesting to see the local impact of the TV writers strike: Fox was up, NBC flat to down a hair, ABC down some and CBS took the biggest hit.

On the news side, KOAA won everywhere but noon (it was just behind KKTV there) and put up what GM Dave Whitaker called its best numbers ever at 5 p.m. Despite that, KRDO continued to improve at 5 p.m., too.

KXRM's morning news continued to gain against the network morning shows. KRDO nearly tied KKTV at 10 and did win in 25-54.

The longer version of this should be in Saturday's paper.


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