Summer ratings: A return to form
After KRDO leapt to the No. 1 spot in demos in the Spring book, the Summer numbers look much more like our usual pattern - with KOAA on top at 5 p.m., 6 p.m. and 10 p.m. in both overall and demos.
There were a few smaller surprises in the book: KKTV was second at 5 a.m. and 6 a.m. in the overalls, and won at 5 a.m. and tied KOAA at 6 in 25-54. (Note that the morning numbers don't reflect KRDO moving Jon Karroll to mornings a couple weeks back).
Last time out, KXRM had a better 25-54 number at 9 p.m. than KRDO did at 10 p.m. This time, KXRM dropped, with a 9 p.m. number slightly ahead of KRDO's 10 p.m. in both overall and demos (and slightly behind KKTV in both categories, too).
What to make of it? Summer can sometimes get a little wonky, because people are out and about and the regular shows aren't on. On the other hand, these numbers look a lot more like what we're used to than the last book did. The Fall book will give us a stronger read on which way the trends are really pointing (if there's real movement going on at all), but I think the Summer book means that KRDO has farther to go than it appeared (and they were no doubt hoping) after the Spring book.