Thursday, April 05, 2007

More local Nielsens, Fox No. 2?

KXRM/Channel 21 GM Steve Dant called me to say that my Nielsen story on Wednesday left out an important data point: KXRM was No. 2 (behind KOAA) in the 18-49 and 25-54 age groups.

Which is a pretty big deal. And a much bigger deal if they can do it consistently.

I've heard the argument that you can't compare 9 p.m. to 10 p.m. or 5 p.m. to 5:30 because there's a different viewer base -- it's maybe not apples to oranges, but at least Galas to Granny Smiths. Still, total numbers don't lie (they do occasionally mislead, however).

It's worth noting that KXRM still has a couple of ratings points to pick up to take over No. 2 in total viewers, but advertisers -- and hence station managers -- primarily care about those prime demographic groups. 25-54 is always the "money" demo, and 18-49 doesn't suck, either (oddly, the national networks only care about the 18-49 group and don't give a fig for 49-54 year olds. TV is a weird business).

We'll get a better gauge on this with the May book, which is just around the corner (although Nielsen won't send out the local results until late June).


At 10:12 AM, April 07, 2007, Anonymous Anonymous said...

i posted this a couple posts back... but thought it might get more responses up here.

i'm curious about the tv "atmosphere" in colorado springs... specifically KRDO.

what stations are good to work at and which ones are leading in the ratings. also, if you would be so kind, can i get a brief history of the recent happenings at the stations? thanks very much. greatly appreciated.


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